Google Ads — Auto-Managed

Melleka Marketing

Health Score

$884

Total Spend

135

Clicks

8,814

Impressions

Conversions

$147

Cost/Conv

1.53%

CTR

Campaign Performance

Campaign	Type	Spend	Clicks	Impr	Conv	CTR	CPC
PMAX \| General Marketing Services	PMax	$624	98	8,262	6	1.19%	$6.37
SEARCH \| $100 Sprint \| High-Intent	Search	$260	37	552	0	6.70%	$7.03

Top Search Terms

Search Term	Clicks	Cost
digital marketing	4	$27.03
gray digital media	2	$13.92
outsource marketing companies	1	$11.29
smb marketing	1	$8.00
good ways to advertise small business	1	$7.61
dooh companies	1	$7.00
seo services	1	$7.00
digital marketing agency in colorado	1	$6.96

Changes Made Today

Created the $100 Sprint search campaign on March 5 with 5 ad groups targeting high-intent marketing keywords. Campaign is now live and generating data.
Added 45 negative keywords to prevent wasted spend on job seekers, DIY, and competitor brand terms.
Search campaign has 0 conversions after $260 spend. Monitoring — will adjust ad copy and landing pages if no conversions within 5 more days.

AI Synopsis: The PMax campaign carries this account with 6 conversions at $104/conv. The new Search Sprint campaign is burning $260 with 0 conversions — high CPCs around $7 are expected for competitive marketing keywords, but we need conversions soon. "Gray digital media" and "dooh companies" are irrelevant search terms eating budget — will add as negatives on next optimization run. Search impression share is only 10% for the Sprint and 28% for PMax, meaning there's room to scale if we can get conversions dialed in. The landing page (melleka-ads-lp.melleka.app) needs conversion tracking verified.

Go Life Safety

Health Score

$124

Total Spend

117

Clicks

8,951

Impressions

Conversions

$124

Cost/Conv

1.31%

CTR

Campaign Performance

Campaign	Type	Spend	Clicks	Impr	Conv	CTR	CPC
Search \| General	Search	$64	27	376	0	7.18%	$2.36
Search \| Informational	Search	$38	7	140	0	5.00%	$5.46
PMAX \| General	PMax	$22	83	8,435	1	0.98%	$0.26
Search \| BDA & ERRCS \| Florida	Search	$0	0	0	0	—	—

Top Search Terms

Search Term	Clicks	Cost
das system meaning	1	$5.38
bda systems	2	$4.97
first responder companies	1	$4.26
bi directional amplifier cost	1	$3.60
siga cc1	1	$3.05
what is a das system	1	$1.91
fire equipment	1	$1.69
emergency radio systems	1	$1.35

Changes Made Today

Created the BDA & ERRCS Florida-targeted search campaign on March 6. Zero impressions so far — niche keywords need time to accumulate volume.
Search terms show informational intent ("das system meaning", "what is a das system") — these people are researching, not buying. The Informational campaign is intentionally capturing these, but $38 with 0 conversions is worth watching.
"siga cc1" and "fire equipment" are off-target search terms. Will add as negatives on next run.

AI Synopsis: Go Life Safety's account is struggling with only 1 conversion on $124 spend. The BDA/ERRCS niche is extremely specialized with low search volume. PMax is getting the bulk of impressions (8,435) at ultra-cheap $0.26 CPCs but only 1 conversion. The Search General campaign has decent CTR (7.18%) but zero conversions. The new Florida BDA campaign has had zero impressions — this is expected for such niche keywords. Recommendation: verify conversion tracking is properly set up, consider expanding keyword match types, and potentially increase bids on the Florida campaign to get any impression volume.

Freedom Alert

Health Score

$124

Total Spend

424

Clicks

14,647

Impressions

Conversions

N/A

Cost/Conv

2.89%

CTR

Campaign Performance

Campaign	Type	Spend	Clicks	Impr	Conv	CTR	CPC
Search \| General	Search	$63	46	382	0	12.04%	$1.37
PMAX \| General	PMax	$61	378	14,265	0	2.65%	$0.16

Top Search Terms

Search Term	Clicks	Cost
life protect 24 7 phone number	1	$8.81
life protect	1	$6.71
remote monitoring systems	9	$5.56
panic button	1	$5.17
freedom alert phone number	1	$5.13
medic alert phone number	1	$4.72
logicmark	4	$3.08
freedom alert mini	1	$1.85

Changes Made Today

ZERO conversions on $124 spend this week. This is a critical issue that needs immediate attention.
"life protect", "life protect 24 7 phone number", and "medic alert phone number" are competitor brand searches — people looking for other companies, not Freedom Alert. These are wasting $20+ with zero chance of converting. Will add as negatives.
"logicmark" is a competitor brand (LogicMark makes emergency response devices). 4 clicks, $3 spend, 0 conversions. Should be added as a negative.
Search campaign CTR of 12.04% is excellent — ads are relevant. The problem is post-click (landing page or offer).

AI Synopsis: Freedom Alert is in trouble — $124 spent with ZERO conversions. Search CTR is great at 12%, meaning the ads are grabbing attention, but nobody is converting after clicking. Top priority: check the landing page, check conversion tracking, and verify the website actually has a clear call-to-action. Competitor brand terms (Life Protect, MedicAlert, LogicMark) are eating budget. PMax is getting tons of cheap clicks ($0.16 CPC) but zero conversions — likely showing on irrelevant placements. Consider pausing PMax until conversion tracking is verified.

Global Staffing Partners

Health Score

—

Total Spend

Clicks

Impressions

Conversions

N/A

Cost/Conv

N/A

CTR

Changes Made Today

ZERO activity in this account. No campaigns, no spend, nothing. Account appears to have no active campaigns at all.
This client's Google Ads account (8275042676 — GSP V2) returned no campaign data for the past 7 days. Either all campaigns are paused/removed, or the account hasn't been set up yet.

AI Synopsis: Global Staffing Partners has a completely inactive Google Ads account. No campaigns running, no spend, no data. Action needed: either build out new campaigns for this client or verify with Bryan if Google Ads should be active for this account. Their Meta Ads account is active and spending ($319/week).

Fiber Sales (Fiber Connect)

Health Score

$203

Total Spend

Clicks

1,274

Impressions

Conversions

$11.95

Cost/Conv

6.28%

CTR

Campaign Performance

Campaign	Type	Spend	Clicks	Impr	Conv	CTR	CPC
Phone Promo \| PMax	PMax	$103	37	685	13	5.40%	$2.79
Phone Promo \| Search #2	Search	$77	33	307	4	10.75%	$2.32
AIA \| Search	Search	$22	9	216	0	4.17%	$2.49
AIA \| PMax #2	PMax	$0.20	1	66	0	1.52%	$0.20

Top Search Terms

Search Term	Clicks	Cost	Conv
at&t prepaid	7	$18.13	0
at&t business customer service	4	$8.88	0
att mobile service	2	$4.68	1
at&t business fiber support number	2	$4.46	0
t mobile business customer service number	1	$4.41	1
at&t prepaid wireless	2	$4.41	0
att business customer service	2	$4.32	0
at&t business	1	$3.69	0

Changes Made Today

Phone Promo PMax is the star — 13 conversions at $7.94/conv. Strong performance.
Phone Promo Search #2 delivering 4 conversions at $19.17/conv. Solid.
"at&t prepaid" is the #1 search term by cost ($18) with ZERO conversions. People searching for AT&T prepaid plans are not fiber internet buyers. Will add as negative.
"at&t business customer service" and "at&t business fiber support number" — these are people with existing AT&T service looking for support, not new customers. Wasting ~$13. Should negative these.
AIA campaigns underperforming — $22 combined spend with 0 conversions. Monitoring for now.

AI Synopsis: Fiber Sales Google Ads is performing well overall with 17 conversions at $11.95/conv. The Phone Promo PMax campaign is a clear winner at $7.94/conv. Main issue: "AT&T prepaid" and customer service search terms are wasting budget on people who already have service and need support — not new customers. The AIA campaigns are barely spending and producing nothing. Recommendation: add AT&T prepaid/customer service negatives, consider pausing AIA campaigns or restructuring them, and focus budget on the winning Phone Promo campaigns.

Unleash Your Team

Health Score

$36

Total Spend

Clicks

823

Impressions

Conversions

N/A

Cost/Conv

5.59%

CTR

Campaign Performance

Campaign	Type	Spend	Clicks	Impr	Conv	CTR	CPC
PMAX \| General	PMax	$24	29	318	0	9.12%	$0.82
Search \| General	Search	$12	17	505	0	3.37%	$0.73

Changes Made Today

ZERO conversions this week — down from 900+ lifetime conversions. Something broke.
Earlier today, "insurance" was accidentally added as a broad negative keyword, which would have killed ALL traffic since insurance is their core industry (VA service for insurance agencies). It was immediately removed.
CPCs are extremely low ($0.73-$0.82) which is great — they're getting cheap traffic. The conversion issue is likely on the website/tracking side.
No search term data returned — either search terms haven't accumulated enough or there's a reporting delay. Will monitor.

AI Synopsis: Unleash Your Team provides virtual assistants to US insurance agencies. CPCs are excellent ($0.73-$0.82) and CTR is solid, but zero conversions this week is alarming given their 900+ lifetime conversion history. This is almost certainly a conversion tracking issue — the website may have changed, the tracking pixel may have broken, or the form/CTA may have been modified. URGENT: need someone to verify the conversion tracking is firing correctly on the Unleash website. The ad performance itself (clicks, CTR, CPCs) looks healthy — it's the conversion capture that's broken. Note: the "insurance" negative keyword incident was caught and reversed immediately today.